Find and Frame

The question: How can an active wear collection for Hummel established for women between 18 and 30 in order to add value both for the brand and the chosen target group?

Our target group: Two personas

Women between the ages 18 and 30

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Women who like to be active and wear fashionable clothes. They basically wants active sport-wear which they can wear during the day. These women also are adventures and wants to try new things.




The model: Sudoku

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Focused sudoku

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The competitors:

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Compared with pictures

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The survey

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The link:


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