Find and Frame

The question: How can an active wear collection for Hummel established for women between 18 and 30 in order to add value both for the brand and the chosen target group?

Our target group: Two personas

Women between the ages 18 and 30

Schermafbeelding 2016-12-08 om 21.07.54.png

Women who like to be active and wear fashionable clothes. They basically wants active sport-wear which they can wear during the day. These women also are adventures and wants to try new things.




The model: Sudoku

Schermafbeelding 2016-12-09 om 10.46.50.png

Focused sudoku

Schermafbeelding 2016-12-09 om 10.47.39.png


The competitors:

Schermafbeelding 2016-12-09 om 10.52.07.png

Compared with pictures

Schermafbeelding 2016-12-09 om 10.52.22.png

The survey

Schermafbeelding 2016-12-09 om 10.54.11.png




Schermafbeelding 2016-12-09 om 10.54.23.png

The link:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s